December 3, 2013
Once upon there was an Italian named Pietro who left
his homeland and went to the United States searching for better life at the
turn of the XX century.
He settled down in a city somewhere in the Midwest. He borrowed some money from the local shark and with it he bought a horse, a wagon and a few boxes of vegetables at the city market.
Winter had just made its presence in the city. Pietro had a long and hard day waiting for him. But he was happy for the chance to have a new start in "America, the land of opportunities". And America really is.
The following day he got up early, his balls were freezing, loaded up his wagon with fresh produce and off he went. He was new in this business and soon realized that he had tough competition in the block.
That day there was another man ahead of him, going at a snail pace beat with his horse wagon stuffed with veggies and various types of fruits.
This man was screaming to the top of his lungs the names of what he was selling, so the housewives would hear him in the neighbourhood:
- Carrots, beets, cabbages, apples, pears… and cheap prices!!!
Pietro didn´t know much of English at that time. He didn´t know a fucking thing of the names of any of the vegetables and fruits he was trying to sell. He had had no problem doing his shopping, for there were other Calabreses at the market like himself.
All Pietro could mumbled as he went along the long avenue was:
- Seim a ting!!! Seim a ting!!! Seim a ting!!!
What he meant was “Same a thing”, that is, he was selling the same things as the other man ahead of him.
And a funny thing happened that day. All the women came out running and went to Pietro to do their daily purchases.
It seemed that when Pietro was born in Calabria (Italy) his mother had stuck a bunch of liras up his ass, for he soon became one of the richest men in town from just selling fresh veggies and fruits.
This story really happened but we will keep in anonymity the identity of this family.
But it reminds us of what man has come up with in recent years to soften the plundering and destruction of Mother Nature.
And what is this?
It is the sticker “Sustainable” and "sustainability". It sounds neat, doesn´t it?
Here is a partial list of some sustainable things Homo "sapiens" has sustainably invented so far:
- Sustainable chemistry
- Sustainable pharmacy
- Sustainable medicine
- Sustainable hospitals
- Sustainable biology
- Sustainable banking
- Sustainable anthropology
- Sustainable economy
- Sustainable development
- Sustainable growth
- Sustainable industry
- Sustainable ecology
- Sustainable stealing
- Sustainable fucking
- Sustainable farting
- Sustainable talking
- Sustainable tourism
- Sustainable vehicles
- Sustainable sports
- Sustainable aquaculture
- Sustainable farming
- Sustainable agriculture
- Sustainable gardening
- Sustainable beekeeping
- Sustainable tree tapping
- Sustainable luxury
- Sustainable slaughterhouses
- Sustainable meat
- Sustainable hunting
- Sustainable warfare
- Sustainable foods
- Sustainable fuels
- Sustainable processing of biomass (biorefining)
- Sustainable eating
- Sustainable drinking
- Sustainable restaurants
- Sustainable shitting
- Sustainable shops
- Sustainable shopping
- Sustainable marriage
- Sustainable families
- Sustainable governments
- Sustainable sociology
- Sustainable construction and design
- Sustainable energy
- Sustainable living
- Sustainable gifts
- Sustainable pets
- Sustainable shopping malls
- Sustainable products
- Sustainable mining
- Sustainable forestry
- Sustainable fishing
- Sustainable human management
- Sustainable resource managemet
- Sustainable enterprises
- Sustainable cities
- Sustainable countries
- Sustainable partying
- Sustainable education
- Sustainable satellites
- Sustainable phones
- Sustainable airplanes
- Sustainable electrical appliances
- Sustainable factories
- Sustainable brands
- Sustainable engineering
- Sustainable architecture
- Sustainable whaling
- Etc., etc., etc.
The idea of "sustainability" has been so pervasive around the world that even "cacos" (crooks and the like) and narcos are talking about it:
- Sustainable drug trafficking
- Sustainable cocaine plantation
- Sustainable money laundering
- Sustainable fiddling
- Etc., etc., etc.
Anyway, lots of sustainable stuff that in the long run turns out quite unsustainable.
In these matters of true sustainability we humans are utterly and fucking stupid and way, way behind any non-human species.
We had better better ask the humble ants or earthworms in their natural habitats how they do it.
As in Pietro´s story, this business of sustainable is the “seim a ting”: The same thing all over again, screwing up the Biosphere, except that this time it is being done smoothly and quietly, lest people find out that is business as usual.
However, by adding the world sustainable to anything you do no matter how fucking unsustainable it might be, it can make it gullible, a sustainable gimmick to sell it to anyone in the public with no idea about sustainability or if he or she does, they don´t give a shit about whether or not is sustainable or unsustainable, for the idea behind is to continue with the same old fucking anti-biospherical stuff. Making money is the bottom line.
So if we are already up to the neck with sustainable, how come we are still fucking unsustainable?
Hmmm… Languages indicate how people relate to their surroundings.
And this time the most unsustainable people on the planet have come up with the wonderful idea of sustainable, which still means fucking up the Biosphere but this time it is done under a disguise of illusive sustainability which at the present rate of consumption will sustain man right on course to his own extinction, bound to get together with the labyrinthodonts in the bone yard.
Man... An unsustainable naked ape has gone beserk with sustainability.
It remains to see what will be his next move if there is such a thing as next, for he is facing lots of crises, especially an ecological one (Sale, 2011).
And should man not be careful, he might "wake up" in the pit alongside Dodos or Passenger Pigeons, those species he himself has fucked up.
References
Sale P. F. (2011). Our Dying Planet: An Ecologist´s View of the Crisis We Face. University of California Press, Berkeley and Los Angeles, CA, USA. 339 p.
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