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martes, 16 de abril de 2013

THE SECRETS OF THE SUPERBRANDS: THE GLOBAL FOOD AND DRINK GIANTS

Alex Riley investigates the global food and drink giants in an attempt to answer the following questions:  

  • What is so special about the superbrands?
  • How have they penetrated in our lives and have affected our brains so we recognise them as if they were members of our own families? 
  • Where do they come from?
  • And how do think tanks behind the manufacturers manipulate us to become addicted to them and keep us on buying them?

The following BBC documentary will help us understand the world of the superbrands, the global food and drink corporations:



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